Client
Isede
Program
Zero-to-One Brand Build
Year
2025
Nigerian cuisine carries one of the richest culinary traditions in the world, yet its public representation has often been flattened into stereotypes that obscure its depth, craft, and cultural confidence.
Shifted Nigerian cuisine from stereotype-driven representation to modern cultural authority.
Established a clear, confident identity recognizable across physical and digital touchpoints from day one.
Communicated authenticity through restraint, removing the need for cultural explanation or justification.
