Secondary Identity Layer
A parallel wordmark and symbol set operates independently of the primary logo, enabling sustained expression across merchandise and collateral without overexposure of the core mark.
Cultural Symbol System
Adinkra-derived symbols function as an embedded visual layer, carrying cultural meaning across packaging and apparel while remaining structurally integrated into the modern system.
Competitive Physical Presence
Environmental assets are designed to assert visual authority in high-competition food contexts, using object-focused composition and restraint to stand alongside dominant global brands.
Experiential Digital Expression
Three-dimensional motion and interaction translate the brand into a sensory digital experience, using rotating food forms and flowing sauce to signal craft, appetite, and signature flavor.