Client
Personal
Program
Zero-to-one Brand Build, Positioning Strategy, Offer Ecosystem Reset
Year
2024
Designing continuity for bodies in motion across cities, schedules, and temporary lives
Fitness access is reframed from location-based membership to a portable personal system.
A unified offer replaces fragmented services with a single, legible value proposition.
The system is designed to function consistently across geographies, partners, and usage patterns.
